Would your managing partner wear lederhosen for a marketing video? If not, maybe you work at the wrong firm.
To celebrate a name change and its 50th birthday, the firm now known as HansonBridgett has put together the video below, which shows a group of lawyers at the firm marching down Market Street here in San Francisco as part of a band. Managing partner Andrew Giacomini, who also plays bass drum in the video, said the firm "called on the creative skills of people who work here" to put the project together. Here's what they created:
What does it mean? I don't know (but I like it). No one knows. "That's the beauty of it," said partner Garner Weng in a press release on the firm's website. "If you're wondering," Weng said, "there is a specific message we were trying to deliver -- but it's a secret." I'd guess that at least part of the message is, "it doesn't suck to work here," and that is something that should not be underestimated.
Management of Skadden Arps, I think the ball is in your court. What are you willing to wear?
Link: HansonBridgett LLP
Link: The firm's press release about the video
