I haven't read the complaint, but at first glance this doesn't seem to make a lot of sense:
Lindsay Ross v. Dollar Tree Stores Inc., No. SCV245445 (Santa Clara Super. Ct. July 10, 2009).Hm. Normally one trips over something one has not noticed. I suppose it is possible that an advertising display could be so mesmerizing that one could plow right into it, but you wouldn't really expect to find one of those at a Dollar Tree Store.
Slip and fall. The plaintiff was distracted by advertising displays negligently placed in the defendant's store aisle, and was severely injured when she fell over them.
Maybe this is why I am constantly crashing through plate glass windows at Victoria's Secret. It had never occurred to me that this might be the company's fault.